By Toni Parras, Communications Professional, toniparras [at] yahoo [dot] com
Since the beginning of my career, I have been asked to help organizations “tell their stories” and “get their stories told.” What does that mean exactly?
In every culture, stories are used to educate, entertain, and convey genealogy. Whatever its function, storytelling is an art. A good story is entertaining, moving – it can make us laugh, cry, ponder and, sometimes, lead us to take action.